Uploaded November 2025 | Updated September 2026, 1 week ago

---

Matcha is everywhere — in lattes, desserts, skincare, and social media trends. But how did this sacred Japanese tea turn into a global craze? And… has the matcha trend gone too far?

TRY OUR MATCHA: meileaf.com/teas/matcha

In this video, we dive deep into the rise of matcha, exploring how it evolved from a centuries-old tea ceremony ritual into one of the most popular drinks in the world. I’ll share the history of matcha, why it became so trendy, and give my opinions on the cons of the modern matcha movement.

We’ll look at:
🍵 The origins of matcha
📈 How matcha became a worldwide phenomenon
⚖️ The benefits and downsides of the matcha boom
💡 My personal take on whether the matcha hype is good or bad for tea culture

#matcha #greentea #teaculture #healthydrinks #wellness #japanesetea #hojicha #matchalatte #tealover #gongfutea

-----------------------------------------------------------------------------------------------------


Join our NOTIFICATION SQUAD: meileaf.com/subscribe
Shop online: meileaf.com
Clothing and other merch: merch.meileaf.com

SECOND CHANNEL - my personal tasting journey
YouTube: youtube.com/@DiaryOfATaster
Instagram: instagram.com/diaryofataster
TikTok: tiktok.com/@diary.of.a.taster

-----------------------------------------------------------------------------------------------------
Join us on Instagram
instagram.com/mei_leaf
instagram.com/mei.leaf.tea

Write some friendly graffiti on our Facebook wall
facebook.com/meileaf