Uploaded November 2025 | Updated September 2026, 3 weeks ago
I am really excited to present to you this interview with Klaus Thomsen, often credited as one of the OGs of light roast and the proliferation of direct trade/transparency in coffee buying. He has been in coffee for a quarter of a century. Having founded the world famous Coffee Collective in 2007, he has left an indelible print on the landscape of specialty coffee. I hope you enjoy!
Transparency Pledge!
https://www.transparency.coffee/pledge/
LINKS
__________________
Join my Patreon community at:
patreon.com/lancehedrick
Find me on IG at:
instagram.com/lancehedrick
Find me on Facebook at:
facebook.com/lancehedrickcoffee
My storefront: amazon.com/shop/lancehedrick
My SECOND Channel:
Lance Hedrick Unfiltered
@LanceHedrickUnfiltered
TIME CUES:
0:00- Introduction
1:33- The Birth of a Legend
7:31- World Barista Championship
10:33- Coffee Collective Origin
13:45- Dawn of Light Roast/Nordic Roast
19:45- A Decisive Shift?
23:42- Transparency in Coffee Buying
30:56- Commercial vs Specialty?
34:25- Rapid Fire Questions
I am really excited to present to you this interview with Klaus Thomsen, often credited as one of the OGs of light roast and the proliferation of direct trade/transparency in coffee buying. He has been in coffee for a quarter of a century. Having founded the world famous Coffee Collective in 2007, he has left an indelible print on the landscape of specialty coffee. I hope you enjoy!
Transparency Pledge!
https://www.transparency.coffee/pledge/
LINKS
__________________
Join my Patreon community at:
patreon.com/lancehedrick
Find me on IG at:
instagram.com/lancehedrick
Find me on Facebook at:
facebook.com/lancehedrickcoffee
My storefront: amazon.com/shop/lancehedrick
My SECOND Channel:
Lance Hedrick Unfiltered
@LanceHedrickUnfiltered
TIME CUES:
0:00- Introduction
1:33- The Birth of a Legend
7:31- World Barista Championship
10:33- Coffee Collective Origin
13:45- Dawn of Light Roast/Nordic Roast
19:45- A Decisive Shift?
23:42- Transparency in Coffee Buying
30:56- Commercial vs Specialty?
34:25- Rapid Fire Questions










