How is data and AI transforming the fan experience in sports? @aibcworld

Uploaded December 2025 | Updated September 2026, 1 week ago

Join Emanuele Frascadore from SiGMA as he interviews Stefan Laven, Founder of Data Talks, at SiGMA Central Europe 2025 in Rome. Discover how data is shifting sports organisations from generic fan insights to understanding each supporter individually. Stefan explains the challenges of creating a single supporter view, the power of AI-driven insights, and how clubs can proactively enhance ticketing, merchandise, and sponsorship strategies. Learn how AI agents will soon work alongside marketing teams to personalise fan experiences and generate new revenue streams.

Check out the full article for a deeper breakdown of the future of AI in sports:

Video chapters:
0:00- Introduction
0:25- Data transformation
1:30- Common challenges
3:10- AI insights
4:20- Reshaping fan experience

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