How sports is a launchpad for cross-industry innovation @aibcworld

Uploaded December 2025 | Updated September 2026, 1 week ago

Discover how sports can become a launchpad for cross-industry innovation with Federico Smanio, CEO at Wylab, in this exclusive SiGMA TV keynote from Sigma Central Europe 2025. Drawing from his experience as a former professional athlete and the leader of Italy’s first sports tech incubator, Smanio explores how startups are transforming athlete performance, fan engagement, and executive operations while driving new technologies across industries such as fintech, media, and wellness. Learn how Italy’s sports tech ecosystem is shaping investment trends and creating impactful innovations that extend far beyond the playing field.

Video chapters
0:06 — Introduction
1:00 — Sports Tech Startups
2:00 — Innovation Testbeds
3:00 — Athlete Solutions
4:00 — Fan Experience
5:00 — B2B Solutions
6:00 — Investment Landscape
7:00 — Italian Champions
8:00 — Startup Case Studies
9:00 — Industry Integration
10:00 — Cross-Industry Impact

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#MiCA #sportstechinnovation #techtrends #performancetechnology #SiGMACentralEurope

How sports is a launchpad for cross-industry innovation

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