How is Coca Cola™ leveraging AI for creativity? @bainandcompany
How is Coca Cola™ leveraging AI for creativity? @bainandcompany
Uploaded June 2026 | Updated September 2026, 21 minutes ago
We spoke to Arnab Roy, Global Category President of Coca Cola™, at Cannes to explore their human-first, AI-backed approach.
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How is Coca Cola™ leveraging AI for creativity?

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