CNBC Make It | How Insomnia Cookies Went From College Side Hustle To $200 Million Company @CNBCMakeIt | Uploaded April 2024 | Updated October 2024, 1 week ago.
Insomnia Cookies CEO Seth Berkowitz's sweet tooth inspired him to bake and deliver cookies around his college campus in 2002. Last year, it brought in over $200 million.

Update: Krispy Kreme purchased a majority stake in 2018, paying roughly $139.5 million for 74.5% of the company, according to a 2021 SEC filing.

Produced by: Lauren Shamo
Senior Managing Producer: Eric M. Clark
Sr. Production Manager: Kathryn Mavrikakis
Camera: Sam Radutzky
Editor: Amy Marino
Animator: Elham Ataeiazar
Reporter: Tom Huddleston
Narrator: Nicolas Vega
Additional Footage: Insomnia Cookies, Getty Images

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How Insomnia Cookies Went From College Side Hustle To $200 Million Company