Uploaded August 2025 | Updated September 2026, 2 weeks ago

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Try SplashDash: splashdash.com

Last week I was in New York City visiting one of our clients, Dr. Vivek Solanki. We had a chance to sit down and talk about their recent expansion into a new location — and it reminded me how valuable it is to come into every conversation with good data.

In this video, I walk through the tools I used inside SplashDash to help guide our approach. From researching the local market to planning the ad budget and messaging, having access to this kind of info made a big difference in how we worked together.

Here’s what I cover:

- How we used demographic and sentiment data to shape messaging
- What the competitive overview told us before launch
- How the ad budget simulator gave us a clear starting point
- Why the campaign performed the way it did — and what we learned
-Dr. Solanki also shares his take on the process, including what helped him feel confident as a business owner investing in a brand-new location.

If you’ve ever worked with local businesses or launched something in a new market, I think you’ll get something useful out of this.