Uploaded December 2025 | Updated September 2026, 1 week ago
That smell in the lobby? It's engineered to make you remember, stay longer, and spend more.
Want to stay on top of business stories like this? Don't miss this: đź”— clickhubspot.com/c0e79d
Ever notice that distinct smell in a five-star hotel lobby? It’s not just a pleasant aroma. Hotels use scent marketing to tap into human psychology, improve your experience, and encourage you to come back, all without you realizing it. From luxury branding to sensory marketing, companies rely on psychological insights and smart strategies to influence how long you stay and even how much you spend. In this video, we’ll look at how hotel scents are carefully chosen to shape your behavior and experience.
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Editor's Note: At 2:26 in the video, the on-screen source incorrectly attributes the website to Scent Air. The correct source is Air Aroma. We apologize for the error.
About HubSpot:
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
#brandmarketing #scentmarketing #TheHustle
That smell in the lobby? It's engineered to make you remember, stay longer, and spend more.
Want to stay on top of business stories like this? Don't miss this: đź”— clickhubspot.com/c0e79d
Ever notice that distinct smell in a five-star hotel lobby? It’s not just a pleasant aroma. Hotels use scent marketing to tap into human psychology, improve your experience, and encourage you to come back, all without you realizing it. From luxury branding to sensory marketing, companies rely on psychological insights and smart strategies to influence how long you stay and even how much you spend. In this video, we’ll look at how hotel scents are carefully chosen to shape your behavior and experience.
Subscribe to The Hustle:
đź”— clickhubspot.com/vu3l
Get the 5-minute newsletter keeping 2M+ innovators in the loop
đź”— clickhubspot.com/3kln
Editor's Note: At 2:26 in the video, the on-screen source incorrectly attributes the website to Scent Air. The correct source is Air Aroma. We apologize for the error.
About HubSpot:
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
#brandmarketing #scentmarketing #TheHustle
