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GDC 2025 | How Great Key Art Can Lead to Doubling Marketing Numbers @Gdconf | Uploaded 1 year ago | Updated 1 hour ago
In this 2021 GDC talk, Graffiti Games’ Alex Van Lepp shares the effectiveness of good key art and why your studio should allocate resources to ensure your Steam banners are attracting visitors and converting these people into Wishlists and purchases.

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How Great Key Art Can Lead to Doubling Marketing Numbers @Gdconf

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