Uploaded August 2026 | Updated September 2026, 3 weeks ago
Waiting until launch week to contact creators may already be too late. Mercedes Boberg from Firstlook.gg joined us on the IndieGameBusiness Podcast to discuss when developers should begin putting their games in front of content creators.
Reaching out early gives creators time to understand the game, plan their coverage, and find the most entertaining way to present it to their audiences. It also gives developers time to gather valuable feedback and build relationships before the pressure of launch begins.
Learn more about Mercedes and Firstlook.gg:
firstlook.gg
linkedin.com/in/mercedes-boberg-225023234
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
Waiting until launch week to contact creators may already be too late. Mercedes Boberg from Firstlook.gg joined us on the IndieGameBusiness Podcast to discuss when developers should begin putting their games in front of content creators.
Reaching out early gives creators time to understand the game, plan their coverage, and find the most entertaining way to present it to their audiences. It also gives developers time to gather valuable feedback and build relationships before the pressure of launch begins.
Learn more about Mercedes and Firstlook.gg:
firstlook.gg
linkedin.com/in/mercedes-boberg-225023234
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
