Uploaded December 2025 | Updated September 2026, 3 weeks ago

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Successful games not only have a strong creative vision but are also highly acclaimed by players; this integration of player insights occurs throughout the entire development cycle and takes different forms.
In this talk, we map out lightweight, well-timed user experience research (UXR) activities into a production pipeline that doesn’t slow things down, and in fact de-risks development and improves outcomes.