Uploaded October 2025 | Updated September 2026, 3 hours ago

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How do stylish Swedes dress?

We asked fashion blogger Daniel Troyse to take this question to the streets of Stockholm for some fashionista answers.

The verdict? Swedish style is modern, minimalist, and pared-down. It’s clean and neutral, with volume and black playing leading roles.

Interview by: Daniel Troyse

Featuring:
Caroline Blomst – fashion influencer
Olivia Bohman – fashion stylist
Bella Fernlund – buyer
Jonas Spelz – fashion store owner

Music: Epidemic Sound, Boys Girls (Instrumental Version) - House Of Say
Video: Daniel Troyse