How do managers engineer their winning BOUnCE ? @WorldScientific
How do managers engineer their winning BOUnCE ?  @WorldScientific
Uploaded November 2022 | Updated September 2026, 2 weeks ago
Dr Ricardo G Barcelona in conversation with Anjaney Borwankar

Now that PIVOT is undertaken to frame strategic actions, how do managers engineer their winning BOUnCE ? Dr Ricardo G Barcelona shares how Repsol's Chief Executive, D Antonio Brufau plot the company's winning BOUnCE; and more broadly, how digital tools could reconfigure how energy would meet the consumers' needs. Watch the video now to find out more!

Dr Ricardo G Barcelona is the author of Dynamic Decisions: Energy PIVOT, Adaptive Moves, Winning BOUnCE.

Dynamic Decisions highlights how some managers and policymakers sleepwalk into decision paralysis. Strategically, they partly recognise their world is changing radically as energy systems transition. In deciding what to invest in, they default to rewarding the predictable and proven, often misdiagnosing the ignored risks of innately ambiguous markets. To remedy this, the author frames ambiguity as a source of opportunity. As extant advantages obsolesce, new entrants could disrupt to gain dominance. Some managers could repurpose, reframe, and reconfigure their resources and processes to create tomorrow's profitable niches today. To profit from these emerging business landscapes, managers can PIVOT and BOUnCE to win by transitioning into a dynamic mindset. Endowed with a creative mind to innovate, humans could reshape their firms and their societies. Armed with these capabilities, albeit partial, managers could choose to adapt responsive strategic actions that are tangible, actionable, and achievable, with policy sustaining societal benefits by expanding people's access to opportunities.

Dynamic Decisions is written for managers and policymakers that seek to benefit their firms and communities in how they conduct their business and themselves. Connecting theory to practice with actual business cases, this book is organised into four clusters that act as building blocks to structure the reader's decision-making process. Through experimentation, learning, and adaptation, the reader of Dynamic Decisions will redirect their strategic actions that are necessary to nurture tomorrow's profitable niches today.

More details at worldscientific.com/worldscibooks/10.1142/q0353#t=aboutBook
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How do managers engineer their winning BOUnCE ?

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