JCDecaux | How creative testing drives results | Changemakers | JCDecaux UK @JCDecaux | Uploaded April 2024 | Updated October 2024, 8 hours ago.
In this episode, Andrew Tindall, Senior Vice President - Global Partnerships at System1, and Chris Felton, Director of Data and Insight at JCDecaux UK, join Ian Whittaker to discuss the controversial, but hugely popular article; ‘7 out of 10 OOH ads don’t work. Here’s why and how to fix them’, written by Andrew for The Drum, on the lack of creativity in Out-of-Home advertising.
System1 are ad-testing experts who measure emotion to give brands confidence that their ads will work and Chris brings a wealth of experience, new groundbreaking research and a string of recent awards to prove what really works when it comes to OOH advertising.
Read the full article here: changemakers.jcdecaux.co.uk/?GetAsset=1711
Download your copy of our ‘Creative Best Practice Guidelines' here : changemakers.jcdecaux.co.uk/?GetAsset=1711
In this episode, Andrew Tindall, Senior Vice President - Global Partnerships at System1, and Chris Felton, Director of Data and Insight at JCDecaux UK, join Ian Whittaker to discuss the controversial, but hugely popular article; ‘7 out of 10 OOH ads don’t work. Here’s why and how to fix them’, written by Andrew for The Drum, on the lack of creativity in Out-of-Home advertising.
System1 are ad-testing experts who measure emotion to give brands confidence that their ads will work and Chris brings a wealth of experience, new groundbreaking research and a string of recent awards to prove what really works when it comes to OOH advertising.
Read the full article here: changemakers.jcdecaux.co.uk/?GetAsset=1711
Download your copy of our ‘Creative Best Practice Guidelines' here : changemakers.jcdecaux.co.uk/?GetAsset=1711
![[Food & Beverage] Red Bull OOH Pinball Machine dispenses free drinks at Oslo S | JCDecaux Norway](https://i.ytimg.com/vi/JBT__9mlgSc/hqdefault.jpg "[Food & Beverage] Red Bull OOH Pinball Machine dispenses free drinks at Oslo S | JCDecaux Norway
Red Bull and JCDecaux Norge have brought passengers at Oslo S back to the 80s with a pinball table.
People who win the game get a cold can of Red Bull Organics!")
