JCDecaux | ICBC (Macau) Supports Charity Runners with JCDecaux Macau Street Furniture | JCDecaux Macau @JCDecaux | Uploaded May 2019 | Updated October 2024, 8 hours ago.
Celebrating the 10th anniversary of serving in Macau, ICBC (Macau) organized the “ICBC Macau 10th Anniversary Charity Run 2019” in early May.
For the first time ever in Macau, ICBC (Macau) took the advantage of the visibility and impact provided by the largest street furniture network in Macau and placed supportive visuals across multiple City Information Panels, Digital Frames and Bus Shelters, both throughout the course and in the city. Runners are encouraged to keep on running by motivational messages on these formats and by ICBC (Macau) staff members, acting as cheerleaders. The overall mood is heightened during the Charity Run while the ICBC brand image is further reinforced by this campaign.
Celebrating the 10th anniversary of serving in Macau, ICBC (Macau) organized the “ICBC Macau 10th Anniversary Charity Run 2019” in early May.
For the first time ever in Macau, ICBC (Macau) took the advantage of the visibility and impact provided by the largest street furniture network in Macau and placed supportive visuals across multiple City Information Panels, Digital Frames and Bus Shelters, both throughout the course and in the city. Runners are encouraged to keep on running by motivational messages on these formats and by ICBC (Macau) staff members, acting as cheerleaders. The overall mood is heightened during the Charity Run while the ICBC brand image is further reinforced by this campaign.