Uploaded April 2026 | Updated September 2026, 2 weeks ago
In partnership with National Hot Rod Association (NHRA), Canon helps bring fans closer to the raw power, speed, and intensity of drag racing—where cars rocket from 0 to over 340 MPH in less than four seconds.
Go behind the scenes with NHRA’s production team, including Senior Director of Production Rob Hedrick and Director of Photography Lauren Adams, as they break down how Canon lenses deliver the precision, reach, and durability needed to film every explosive moment—from the starting line to the finish.
With up to 30 cameras in play across national events, Canon optics make it possible to capture everything from wide, immersive angles to ultra-tight shots from thousands of feet away—without missing a beat.
Learn more about our broadcast lenses: canon.us/4mCOkCa
In partnership with National Hot Rod Association (NHRA), Canon helps bring fans closer to the raw power, speed, and intensity of drag racing—where cars rocket from 0 to over 340 MPH in less than four seconds.
Go behind the scenes with NHRA’s production team, including Senior Director of Production Rob Hedrick and Director of Photography Lauren Adams, as they break down how Canon lenses deliver the precision, reach, and durability needed to film every explosive moment—from the starting line to the finish.
With up to 30 cameras in play across national events, Canon optics make it possible to capture everything from wide, immersive angles to ultra-tight shots from thousands of feet away—without missing a beat.
Learn more about our broadcast lenses: canon.us/4mCOkCa
