Uploaded September 2022 | Updated September 2026, 2 weeks ago

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Apple announced their iOS privacy changes last year, stopping apps from tracking users across apps. At the same time, they also increased their ad revenue 10-fold and are planning to roll out ads to Maps, TV, Books, Podcasts & more to build out their own ad empire.

The Story Behind - ep. 90

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►►► Attributions & Sources ◄◄◄

1: Toni Sacconaghi, Bernstein, via Barrons: barrons.com/articles/apples-advertising-business-is-bigger-than-you-think-it-could-get-bigger-still-51628004419
2: Mark Gurman, Bloomberg: bloomberg.com/news/newsletters/2022-08-14/apple-aapl-set-to-expand-advertising-bringing-ads-to-maps-tv-and-books-apps-l6tdqqmg
3: Neil Shah, Counterpoint: counterpointresearch.com/advertising-walled-gardens

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