Uploaded August 2024 | Updated September 2026, 2 weeks ago

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►►► This video ◄◄◄

There is a huge increase in the sales of flagship phones, premium models and ultra premium smartphones. This trend is called premiumization and in many countries, ultra premium devices completely dominate the market. What's driving this trend?

The Story Behind

This video on Nebula: nebula.tv/videos/techaltar-why-the-most-expensive-phones-sell-the-best

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