Uploaded December 2024 | Updated September 2026, 1 hour ago
New Makes You Wonder drop!
Oskar sits down with **Gabe Michael**—filmmaker, educator, and AI advocate—to explore how technology is reshaping storytelling in the film industry:
• How AI is democratizing filmmaking and content creation
• Why ideas and taste matter more than ever in a world of endless content
• The duality of creativity and business in the modern creator economy
• What’s next for immersive storytelling and interactive media
Gabe shares his journey from cutting football highlight reels on his dad’s computer to working with top brands like Netflix and Sony—all while embracing AI to amplify his creativity.
This episode is packed with insights for anyone curious about the future of storytelling and content creation in the film industry.
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More info:
In this episode, Oskar sits down with **Gabe Michael**—filmmaker, educator, and Executive AI Producer at **Edelman**—to explore how AI and technology are reshaping the world of storytelling, filmmaking, and the creator economy. Gabe shares his fascinating journey from cutting high school football highlight reels to working with major brands like Netflix and Sony, all while embracing new technologies to push creative boundaries.
They explore:
- How AI is democratizing filmmaking and unlocking new opportunities
- Why taste and ideas are the ultimate competitive advantages in a world of endless content
- The balance between creativity and business in the creator economy
- Why the next wave of immersive storytelling is closer than you think
- The role of tools like Runway, Luma, and Adobe Firefly in shaping the future
Gabe also reflects on how the rise of generative AI mirrors past technological shifts, and why he’s optimistic about the jobs and possibilities that will emerge for creators in this new era.
Whether you’re a filmmaker, marketer, or just curious about the intersection of creativity and technology, this episode’s full of insights you won’t want to miss.
New Makes You Wonder drop!
Oskar sits down with **Gabe Michael**—filmmaker, educator, and AI advocate—to explore how technology is reshaping storytelling in the film industry:
• How AI is democratizing filmmaking and content creation
• Why ideas and taste matter more than ever in a world of endless content
• The duality of creativity and business in the modern creator economy
• What’s next for immersive storytelling and interactive media
Gabe shares his journey from cutting football highlight reels on his dad’s computer to working with top brands like Netflix and Sony—all while embracing AI to amplify his creativity.
This episode is packed with insights for anyone curious about the future of storytelling and content creation in the film industry.
--
More info:
In this episode, Oskar sits down with **Gabe Michael**—filmmaker, educator, and Executive AI Producer at **Edelman**—to explore how AI and technology are reshaping the world of storytelling, filmmaking, and the creator economy. Gabe shares his fascinating journey from cutting high school football highlight reels to working with major brands like Netflix and Sony, all while embracing new technologies to push creative boundaries.
They explore:
- How AI is democratizing filmmaking and unlocking new opportunities
- Why taste and ideas are the ultimate competitive advantages in a world of endless content
- The balance between creativity and business in the creator economy
- Why the next wave of immersive storytelling is closer than you think
- The role of tools like Runway, Luma, and Adobe Firefly in shaping the future
Gabe also reflects on how the rise of generative AI mirrors past technological shifts, and why he’s optimistic about the jobs and possibilities that will emerge for creators in this new era.
Whether you’re a filmmaker, marketer, or just curious about the intersection of creativity and technology, this episode’s full of insights you won’t want to miss.











💼 LinkedIn: [Arthur Tinsley](https://www.linkedin.com/in/arthurtinsley/)
*Media References*
- [Ben Kinsella Foundation Campaign](https://www.benkinsella.org.uk/)
- [Snickers AI x José Mourinho](https://www.snickers.com/) *(or drop link if available)*
- [Brickit App](https://apps.apple.com/us/app/brickit/id1512920170) – AI for LEGO remixes
- [Midjourney](https://www.midjourney.com/)
*Chapters:*
00:00 Introduction
01:00 Arts Career Story and Founding of Pogo
03:19 How Advertising Has Changed Over Arts Career
05:28 How Do You Know When You Have a Good Idea?
07:01 The Best Creative Process in Advertising
07:41 Common Mistakes in Brand Storytelling
10:55 Curation as King Nowadays
16:29 How Tech Can Augment Creativity
17:10 Arts Experience of Wondercraft
19:51 The Role of Budget in Arts Work With Brands
22:20 The Real Meaning of Innovation
23:00 Hot Takes - Ins and Outs for This Year
25:38 Case Study 1 - Ben Kinsella Trust
30:50 Case Study 2 - Snickers X José Mourinho
34:20 Wrapping up How to tell better brand stories w/ Arthur Tindsley](https://i.ytimg.com/vi/zHefJ6RwIUI/mqdefault.jpg)