Uploaded August 2024 | Updated September 2026, 39 minutes ago
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Have you ever wondered what human creativity in the age of AI looks like? Us too. So much in fact that we started a new show on the subject, hosted by our very own Oskar Serrander.
Hit subscribe so that you never miss an episode & click the bell icon to keep up-to-date with our latest news.
You can also follow along on Spotify, Apple and wherever you get your podcasts:
🔗 Spotify: open.spotify.com/show/7q14Uhb2jg2M5oTElComha?si=c782d839c45c4d45
🔗 Apple: podcasts.apple.com/gb/podcast/makes-you-wonder/id1750063194
🔗 Acast: shows.acast.com/makes-you-wonder
Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.
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🌐 Website: https://www.wondercraft.ai)
👥 LinkedIn: https://www.linkedin.com/company/wond...)
🐦 Twitter: https://x.com/wondercraft_ai?lang=en)
📸 Instagram: wondercraft.ai
🤳 TikTok: @wondercraftai
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Oskar’s Socials:
🐦 Twitter: https://x.com/oskarserrander
👥 LinkedIn: linkedin.com/in/oskarserrander
🧵 Threads: threads.net/@oskarserrander
Trailer drop alert!
Have you ever wondered what human creativity in the age of AI looks like? Us too. So much in fact that we started a new show on the subject, hosted by our very own Oskar Serrander.
Hit subscribe so that you never miss an episode & click the bell icon to keep up-to-date with our latest news.
You can also follow along on Spotify, Apple and wherever you get your podcasts:
🔗 Spotify: open.spotify.com/show/7q14Uhb2jg2M5oTElComha?si=c782d839c45c4d45
🔗 Apple: podcasts.apple.com/gb/podcast/makes-you-wonder/id1750063194
🔗 Acast: shows.acast.com/makes-you-wonder
Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.
Follow Us:
🌐 Website: https://www.wondercraft.ai)
👥 LinkedIn: https://www.linkedin.com/company/wond...)
🐦 Twitter: https://x.com/wondercraft_ai?lang=en)
📸 Instagram: wondercraft.ai
🤳 TikTok: @wondercraftai
🙎♂️ Facebook: https://www.facebook.com/profile.php?...
Oskar’s Socials:
🐦 Twitter: https://x.com/oskarserrander
👥 LinkedIn: linkedin.com/in/oskarserrander
🧵 Threads: threads.net/@oskarserrander



💼 LinkedIn: [Arthur Tinsley](https://www.linkedin.com/in/arthurtinsley/)
*Media References*
- [Ben Kinsella Foundation Campaign](https://www.benkinsella.org.uk/)
- [Snickers AI x José Mourinho](https://www.snickers.com/) *(or drop link if available)*
- [Brickit App](https://apps.apple.com/us/app/brickit/id1512920170) – AI for LEGO remixes
- [Midjourney](https://www.midjourney.com/)
*Chapters:*
00:00 Introduction
01:00 Arts Career Story and Founding of Pogo
03:19 How Advertising Has Changed Over Arts Career
05:28 How Do You Know When You Have a Good Idea?
07:01 The Best Creative Process in Advertising
07:41 Common Mistakes in Brand Storytelling
10:55 Curation as King Nowadays
16:29 How Tech Can Augment Creativity
17:10 Arts Experience of Wondercraft
19:51 The Role of Budget in Arts Work With Brands
22:20 The Real Meaning of Innovation
23:00 Hot Takes - Ins and Outs for This Year
25:38 Case Study 1 - Ben Kinsella Trust
30:50 Case Study 2 - Snickers X José Mourinho
34:20 Wrapping up How to tell better brand stories w/ Arthur Tindsley](https://i.ytimg.com/vi/zHefJ6RwIUI/mqdefault.jpg)


