Uploaded November 2025 | Updated September 2026, 1 week ago

---

Discover how Adobe delivers billions of personalized experiences every day using Azure Cosmos DB. In this session from Microsoft Ignite 2025, Shivakumar Vaithyanathan, VP of Platform Engineering, Architecture & AI at Adobe, explains:
✅ Why personalization at scale is critical for modern brands
✅ How Adobe manages 35 billion consumer profiles and hundreds of billions of real-time engagements
✅ The role of Cosmos DB fleets in ensuring security, performance, and cost efficiency across 10,000 active accounts
✅ How Adobe and Microsoft collaborate to enable AI-driven customer experiences
If you’re building modern apps or exploring AI-powered personalization, this is a must-watch!

#azurecosmosdb #msignite