Uploaded March 2020 | Updated September 2026, 2 weeks ago

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The story starts with a duck farmer who discovered that labourers needed a quick, energy boost.

Sources:

[Red Bull]
books.google.ca/books/about/Entrepreneurs.html?id=TcR1iS84mWMC
scmp.com/lifestyle/food-drink/article/2156996/red-bull-story-how-worlds-top-energy-drink-began-thailand-it
books.google.ca/books/about/ManVentions.html?id=ehjrDQAAQBAJ
nytimes.com/2013/12/08/magazine/who-made-that-energy-drink.html
bangkokpost.com/business/808868/red-bull-still-charging-ahead
bangkokpost.com/business/285995/energised-as-ever
https://digital.hbs.edu/platform-rctom/submission/red-bull-doesnt-make-anything-except-money/
redbull.com/us-en/red-bull-dolomitenmann-info
redbull.com/us-en/energydrink/history-of-red-bull
globalmarketingprofessor.com/red-bull-gives-you-wings

[Lipovitan D]
radiichina.com/we-drank-all-the-vitamin-functional-drinks-at-family-mart

[Lucozade]
books.google.ca/books/about/Brand_Vision_How_To_Energize_Your_Team_T.html?id=6gn0AIHttnoC
spectator.co.uk/article/thanks-jamie-oliver-you-ve-stolen-my-childhood

[Chaleo Yoodvihya]
independent.co.uk/news/obituaries/chaleo-yoovidhya-recluse-who-created-the-red-bull-energy-drink-7579362.html
businessinsider.com/chaleo-yoovidhya-dies-2012-3/lightbox?r=AU&IR=T
washingtonpost.com/local/obituaries/chaleo-yoovidhya-who-made-fortune-in-red-bull-energy-drink-dies-in-thailand/2012/03/19/gIQANsx6NS_story.html

[Dietrich Mateschitz]
economist.com/business/2002/05/09/selling-energy
moneyweek.com/509778/dietrich-mateschitz-late-bloomer-gets-a-boost-from-red-bull
nbcnews.com/id/43112711/ns/business-us_business/t/red-bulls-billionaire-maniac-becomes-media-mogul/#.XlE6SxNKgh8
independent.co.uk/news/people/profiles/dietrich-mateschitz-raging-bull-17927.html
https://www.brisbanetimes.com.au/lifestyle/rise-of-the-red-bullionaire-the-man-who-turned-krating-daeng-to-gold-20111018-1lufi.html
books.google.ca/books/about/The_Self_made_Billionaire_Effect.html?id=CD3ZCwAAQBAJ
books.google.ca/books/about/Business_Development_Merger_And_Crisis_M.html?id=6FZoDwAAQBAJ
bloomberg.com/news/features/2019-10-11/red-bull-billionaire-dietrich-mateschitz-s-austrian-property-hunt
maxim.com/food-drink/dietrich-mateschitz-turned-red-bull-into-an-empire-2018-10