Uploaded February 2021 | Updated September 2026, 2 weeks ago

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Gucci is crowned the world’s hottest brand. Throughout its 100-year history, its been worn by royals, first ladies, and celebrities. Today, it's no longer exclusively for the elite and remains the ultimate status symbol. And it all started with a dishwasher, waiter, and bellhop.

Sources:

[Gucci]
amazon.ca/dp/B007US2Z7G
amazon.ca/Uncle-Bathroom-Reader-Readers-Institute/dp/0312026633
fashionunited.uk/news/fashion/lyst-index-gucci-dethrones-nike-as-world-s-hottest-brand
amazon.ca/dp/B007US2Z7G
crfashionbook.com/fashion/a26934683/evolution-gucci-designer
coursehero.com/file/p3hvcj6j/Gucci-goods-were-considered-a-status-symbol-of-the-times-management-and-inner
highsnobiety.com/tag/gucci
mrporter.com/en-us/journal/fashion/seven-new-ways-for-men-to-wear-loafers-881956
grailed.com/drycleanonly/gucci-history
statista.com/statistics/980720/gucci-brand-value-worldwide
businessinsider.com/how-gucci-louis-vuitton-became-two-most-valuable-luxury-brands-2020-01

[Guccio Family]
amazon.ca/dp/B007US2Z7G
amazon.ca/Uncle-Bathroom-Reader-Readers-Institute/dp/0312026633
fashionelite.com/profile/guccio-gucci
thefamouspeople.com/profiles/guccio-gucci-18526.php
florenceforfree.wordpress.com/2015/01/15/walking-tour-guccio-gucci
medium.com/@randhawalagan/gucci-1aede1a9990
encyclopedia.com/books/politics-and-business-magazines/guccio-gucci-spa
luxurymanagement24.wordpress.com/2016/03/14/valigeria-guccio-gucci-where-everything-began
caftours.com/magazine/great-guccio-gucci/index.html
nytimes.com/1986/09/12/nyregion/gucci-81-gets-year-in-prison-in-federal-tax-case.html
casetext.com/case/gucci-v-gucci-shops-inc

[Investcorp]
amazon.ca/dp/B007US2Z7G
bloomberg.com/news/articles/1994-08-28/tiffanys-sparkle-may-have-blinded-investcorp
nytimes.com/1996/03/13/business/international-briefs-investcorp-planning-to-sell-its-remaining-stake-in-gucci.html

[Tom Ford]
amazon.ca/dp/B007US2Z7G
vogue.com/article/in-vogue-the-1990s-podcast-episode-6-tom-ford-s-gucci
ew.com/article/1995/11/10/tom-ford-revives-gucci
nymag.com/nymetro/shopping/fashion/features/n_10025

[Queen Elizabeth]
Library and Archives Canada

[Sophia Loren]
Allan Warren

[Elizabeth Taylor]
Metro Goldwyn Mayer / Wikimedia Commons