Uploaded December 2020 | Updated September 2026, 33 minutes ago
Karen Dubin | CEO
@sniffapalooza
Karen Dubin is the founder and CEO of Sniffapalooza, an international event-based organization for fragrance enthusiasts. The philosophy of Sniffapalooza is that fragrance is celebrated as an art, and perfumers are artists.
Ms. Dubin created Sniffapalooza in 2002 because she wanted to meet other kindred spirits who appreciated fragrance as much as she did, and now she has 500,000 friends to talk to about perfume! With the partnership of Karen Adams in 2004, Sniffapalooza has become a home for fragrance lovers, and a muse, and a powerful marketing tool for the fragrance industry. Today Sniffapalooza is the largest live-experience fragrance group on the planet.
Karen Dubin | CEO
@sniffapalooza
Karen Dubin is the founder and CEO of Sniffapalooza, an international event-based organization for fragrance enthusiasts. The philosophy of Sniffapalooza is that fragrance is celebrated as an art, and perfumers are artists.
Ms. Dubin created Sniffapalooza in 2002 because she wanted to meet other kindred spirits who appreciated fragrance as much as she did, and now she has 500,000 friends to talk to about perfume! With the partnership of Karen Adams in 2004, Sniffapalooza has become a home for fragrance lovers, and a muse, and a powerful marketing tool for the fragrance industry. Today Sniffapalooza is the largest live-experience fragrance group on the planet.
