Uploaded April 2026 | Updated September 2026, 4 hours ago
"The desert sends a poem..."
The Speed Project. An underground 340-mile race experience from Los Angeles to Las Vegas on foot. There's no official route and no official support. You navigate it yourself through desert, darkness and the kind of extreme heat that bends the horizon as well as your mind.
To run it, it takes more than fitness. It takes a rare ability to keep moving forward when everything else is screaming at you to quit.
Learn more: hoka.com/en/us/hoka-the-speed-project.html
Agency: Jellyfish
Production Company: Tool of North America & Hummingbird Content Studio
Director: Ben Tricklebank
Photographer: Cameron Strand
Post-Production: Afterburner
"The desert sends a poem..."
The Speed Project. An underground 340-mile race experience from Los Angeles to Las Vegas on foot. There's no official route and no official support. You navigate it yourself through desert, darkness and the kind of extreme heat that bends the horizon as well as your mind.
To run it, it takes more than fitness. It takes a rare ability to keep moving forward when everything else is screaming at you to quit.
Learn more: hoka.com/en/us/hoka-the-speed-project.html
Agency: Jellyfish
Production Company: Tool of North America & Hummingbird Content Studio
Director: Ben Tricklebank
Photographer: Cameron Strand
Post-Production: Afterburner
