Uploaded June 2026 | Updated September 2026, 2 hours ago
If you want a full day back every week (without burning out), watch this next:
👉 youtu.be/P1bylWWDjps
Six months ago, Matty ran a team of 16 and nothing moved without him. He was in every decision, on his phone up to 16 hours a day, and couldn't switch off even at home with his six kids.
Today his team runs without him. He's saved the business $200K, carved out 90 minutes of deep work every day, and taken back a full day every week.
In this conversation we break down exactly how he did it: how he got out of the bottleneck, took back control of his attention, and learned to switch off, without working harder or hiring anyone.
If you're new to my channel, my name is Dr Yannick van Hierden. I'm a PhD behavioural scientist. I help business owners get a workday a week back and switch off at night, using behavioural science, not willpower.
Here's my unfiltered timeline:
2008–2013: Smoked & drank daily
2013: Felt lost & unfulfilled
2014: Quit smoking
2015: Discovered the gym
2016: Overcame smartphone addiction
2017: Moved to Australia
2017: Started meditating, found the real enemy: my mind
2017: Quit alcohol
2018: Graduated MSc in the top 1% at Griffith University
2018: Meditation showed me who I was meant to be
2018: Life made sense, I was finally happy
2018: Started a PhD in behavioural science
2019: Started a coaching company
2021: Got married (in Australia)
2021: Welcomed our daughter
2022: Got married (in The Netherlands)
2022: Started BJJ
2023: Earned my PhD
2024: Welcomed our son
2024: Won double gold in a BJJ comp
2024: Got a blue belt in BJJ
2025: Reached 100+ clients coached
2026: Just getting started
The truth?
Willpower is a myth.
Real change happens when you replace what destroys you with what builds you.
That's exactly what I help business owners do now.
Want the blueprint? Watch this:
👉 youtu.be/P1bylWWDjps
If you want a full day back every week (without burning out), watch this next:
👉 youtu.be/P1bylWWDjps
Six months ago, Matty ran a team of 16 and nothing moved without him. He was in every decision, on his phone up to 16 hours a day, and couldn't switch off even at home with his six kids.
Today his team runs without him. He's saved the business $200K, carved out 90 minutes of deep work every day, and taken back a full day every week.
In this conversation we break down exactly how he did it: how he got out of the bottleneck, took back control of his attention, and learned to switch off, without working harder or hiring anyone.
If you're new to my channel, my name is Dr Yannick van Hierden. I'm a PhD behavioural scientist. I help business owners get a workday a week back and switch off at night, using behavioural science, not willpower.
Here's my unfiltered timeline:
2008–2013: Smoked & drank daily
2013: Felt lost & unfulfilled
2014: Quit smoking
2015: Discovered the gym
2016: Overcame smartphone addiction
2017: Moved to Australia
2017: Started meditating, found the real enemy: my mind
2017: Quit alcohol
2018: Graduated MSc in the top 1% at Griffith University
2018: Meditation showed me who I was meant to be
2018: Life made sense, I was finally happy
2018: Started a PhD in behavioural science
2019: Started a coaching company
2021: Got married (in Australia)
2021: Welcomed our daughter
2022: Got married (in The Netherlands)
2022: Started BJJ
2023: Earned my PhD
2024: Welcomed our son
2024: Won double gold in a BJJ comp
2024: Got a blue belt in BJJ
2025: Reached 100+ clients coached
2026: Just getting started
The truth?
Willpower is a myth.
Real change happens when you replace what destroys you with what builds you.
That's exactly what I help business owners do now.
Want the blueprint? Watch this:
👉 youtu.be/P1bylWWDjps
