Uploaded May 2025 | Updated September 2026, 2 weeks ago
Hightouch recently raised $80M in Series C funding at a $1.2B valuation to bring AI Decisioning to marketers.
While marketers have long struggled to send the right message at the right time, Hightouch has created a solution that uses AI agents to deliver personalized experiences across multiple channels, like email, push notifications, and ads. Their AI agents optimize each customer’s journey, automatically running experiments and providing insights into what works for different groups of customers. Today, they serve leading brands like Autotrader, Spotify, Cars.com, Grammarly, and PetSmart.
YC Partner Gustaf Alstromer recently sat down with the Hightouch founders to talk about how they got here, their founding story, and the kind of company they are building.
Learn more about Hightouch at https://hightouch.com.
Apply to Y Combinator: ycombinator.com/apply
Chapters (Powered by bit.ly/chapterme-yc) -
00:00 - Intro
00:55 - AI marketer
03:10 - Reverse ETL
06:06 - Self-service
08:48 - Agentic marketer
11:08 - Hiring
13:30 - Promotions
16:40 - Handling stress.
19:34 - Low-profile
Hightouch recently raised $80M in Series C funding at a $1.2B valuation to bring AI Decisioning to marketers.
While marketers have long struggled to send the right message at the right time, Hightouch has created a solution that uses AI agents to deliver personalized experiences across multiple channels, like email, push notifications, and ads. Their AI agents optimize each customer’s journey, automatically running experiments and providing insights into what works for different groups of customers. Today, they serve leading brands like Autotrader, Spotify, Cars.com, Grammarly, and PetSmart.
YC Partner Gustaf Alstromer recently sat down with the Hightouch founders to talk about how they got here, their founding story, and the kind of company they are building.
Learn more about Hightouch at https://hightouch.com.
Apply to Y Combinator: ycombinator.com/apply
Chapters (Powered by bit.ly/chapterme-yc) -
00:00 - Intro
00:55 - AI marketer
03:10 - Reverse ETL
06:06 - Self-service
08:48 - Agentic marketer
11:08 - Hiring
13:30 - Promotions
16:40 - Handling stress.
19:34 - Low-profile
