Uploaded February 2026 | Updated September 2026, 3 weeks ago
LEGO® House, the Home of the Brick™, today unveils its 2026 exclusive set today, I ❤️ Billund (40507), a heartfelt tribute to the hometown of the LEGO Group and the place where LEGO creativity began.
Made from 1,404 LEGO elements, the set captures the heart and history of Billund through a collection of miniature landmarks, each representing a chapter of LEGO history and innovation.
Designed by LEGO House Master Builders in collaboration with designers from the LEGO Group, this Special Edition set invites fans to celebrate Billund’s past, present, and future. through the universal language of the LEGO brick.
“Billund is the heart of our story. It’s where LEGO play began and where it keeps evolving,” says Søren Bering Andersen, Head of Experiences, LEGO House. “With I ❤️ Billund, we wanted to capture not just the landmarks, but the feeling of what this place means to families, fans, and everyone who’s ever dreamed in LEGO bricks.”
From the architectural lines of LEGO House itself to the rides and attractions of LEGOLAND® Billund, the innovative presence of LEGO Campus and the town’s early connections to travel and play, every element in I ❤️ Billund reflects how a small Danish town grew into the global home of play and creativity.
Support Brick Fanatics by purchasing your LEGO through our affiliate link: brickfanatics.com/product/lego
LEGO® House, the Home of the Brick™, today unveils its 2026 exclusive set today, I ❤️ Billund (40507), a heartfelt tribute to the hometown of the LEGO Group and the place where LEGO creativity began.
Made from 1,404 LEGO elements, the set captures the heart and history of Billund through a collection of miniature landmarks, each representing a chapter of LEGO history and innovation.
Designed by LEGO House Master Builders in collaboration with designers from the LEGO Group, this Special Edition set invites fans to celebrate Billund’s past, present, and future. through the universal language of the LEGO brick.
“Billund is the heart of our story. It’s where LEGO play began and where it keeps evolving,” says Søren Bering Andersen, Head of Experiences, LEGO House. “With I ❤️ Billund, we wanted to capture not just the landmarks, but the feeling of what this place means to families, fans, and everyone who’s ever dreamed in LEGO bricks.”
From the architectural lines of LEGO House itself to the rides and attractions of LEGOLAND® Billund, the innovative presence of LEGO Campus and the town’s early connections to travel and play, every element in I ❤️ Billund reflects how a small Danish town grew into the global home of play and creativity.
Support Brick Fanatics by purchasing your LEGO through our affiliate link: brickfanatics.com/product/lego
