Why LEGO doesn't expect you to buy the UCS Star Destroyer @brick

Uploaded August 2026 | Updated September 2026, 3 weeks ago

The new 75457 Executor Super Star Destroyer is the latest massive Ultimate Collector Series LEGO Star Wars set. Containing 6,130 pieces and measuring 136cm in length, this is the longest LEGO set ever commercially released (albeit only by a centimetre).

It's also incredibly expensive, retailing at £649.99 / €749.99 / $799.99. For most people, while the new set might look appealing, it's far too expensive to be a feasible purchase. So what's the business logic behind releasing such large sets that are beyond what most of the consumer base can afford, what are the dangers of this strategy, and to what extent are the LEGO Star Wars designers even considering these factors at all when they design sets like the new UCS Super Star Destroyer?

Why LEGO doesnt expect you to buy the UCS Star Destroyer

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