Uploaded October 2025 | Updated September 2026, 1 week ago
Affordable Book Promotion That Works with Ricci Wolman (Written Word Media)
In this webinar, Danica Favorite, Community Manager at PublishDrive talks with Ricci Wolman, co-founder of Written Word Media, about practical, budget-friendly ways to get your books discovered. We cover how email promos work, why audience targeting and retailer algorithms matter, when to use promo stacks, how KU page reads create a long tail, the right cadence for repeat promos, list building with giveaways, and common packaging mistakes that hurt conversion. If you want a simple plan to drive sales without overspending, start here.
What you'll learn:
* How WWM’s genre and device-targeted email promos reach 1.5M readers and train retailer algorithms correctly
* When to use Freebooksy, Bargain Booksy, Red Feather Romance, Audiothicket, and NewInBooks
* Promo stacking across 3–5 days to extend momentum and create a halo effect
* Expected costs, timelines, and realistic ROI for free and discounted promos
* Kindle Unlimited behavior, delayed page reads, and review timing
* How often to promote, how long to wait between repeats, and simple monthly planning
* Cover and packaging rules to improve conversion by fitting your genre
* Children’s books tactics, including free ebook to drive print sales
* Building your email list with Subscriber Search Giveaways and why list size predicts launches
* Going wide vs exclusive and how sales still route through your current retailers
Chapters
00:00 Intro and partnership overview
01:00 Ricci’s background and WWM mission
04:05 The discovery problem and why targeting matters
05:00 How email promos work and why they convert
07:00 Algorithm signals and avoiding friends-and-family confusion
12:00 Kindle Unlimited behavior and the long tail
14:00 Pricing overview and promo types
17:00 What promo stacks are and why they work
21:00 Cadence and spacing between repeats
23:30 Simple marketing plans you can actually follow
25:00 Measuring results: sales, rank, reviews, list growth
27:00 Packaging that fits genre and boosts conversion
29:00 Using PublishDrive to simplify price changes
30:00 Wide and direct store support
31:00 Nonfiction, graphic novels, memoirs, children’s
32:30 Children’s strategy: free ebook to drive print
34:30 Common mistakes and how to avoid them
36:00 Scheduling, lead times, and moving dates
40:00 Proof of success and repeat usage
41:30 List building with Subscriber Search Giveaways
43:00 Final advice
## Resources mentioned
* Written Word Media brands: Freebooksy, Bargain Booksy, Red Feather Romance, Audiothicket, NewInBooks
* Promo Stacks for coordinated 3–5 day pushes
* Subscriber Search Giveaways for email list growth
* WWM blog guides on promo planning and series strategy
* PublishDrive Promotions in dashboard for free or low-cost placements and easy price updates, including promotions from Written Word Media
## About the guest
Ricci Wolman is the co-founder of Written Word Media, a suite of reader brands and author tools focused on affordable, effective book discovery.
## About the host
Danica Favorite is Community Manager at PublishDrive, helping authors distribute globally and grow sales with built-in marketing tools.
## Try this next
* Pick one title to promote next month and set a simple plan: promo date, price, optional stack, list email, light ads
* Audit your cover beside the top 100 in your genre and fix any off-genre signals. For more assistance, check out the PublishDrive Publishing Assistant to craft better book descriptions and metadata: publishdrive.com/publishing-assistant-metadata-generator.html
* Add a front-matter email signup and track list growth after each promo
#SelfPublishing #BookMarketing #WrittenWordMedia #Freebooksy #BargainBooksy #PromoStack #KindleUnlimited #IndieAuthor #PublishDrive #EmailMarketing
For more information about PublishDrive, visit: publishdrive.com
Read our blog: publishdrive.com/blog
Join our community: https://www.facebook.com/groups/14431...
Facebook: facebook.com/publishdrive
Twitter: twitter.com/publishdrive
Linkedin: https://www.linkedin.com/company/publ…
Subscribe to our channel to stay up to date with our latest videos!
PublishDrive
Affordable Book Promotion That Works with Ricci Wolman (Written Word Media)
In this webinar, Danica Favorite, Community Manager at PublishDrive talks with Ricci Wolman, co-founder of Written Word Media, about practical, budget-friendly ways to get your books discovered. We cover how email promos work, why audience targeting and retailer algorithms matter, when to use promo stacks, how KU page reads create a long tail, the right cadence for repeat promos, list building with giveaways, and common packaging mistakes that hurt conversion. If you want a simple plan to drive sales without overspending, start here.
What you'll learn:
* How WWM’s genre and device-targeted email promos reach 1.5M readers and train retailer algorithms correctly
* When to use Freebooksy, Bargain Booksy, Red Feather Romance, Audiothicket, and NewInBooks
* Promo stacking across 3–5 days to extend momentum and create a halo effect
* Expected costs, timelines, and realistic ROI for free and discounted promos
* Kindle Unlimited behavior, delayed page reads, and review timing
* How often to promote, how long to wait between repeats, and simple monthly planning
* Cover and packaging rules to improve conversion by fitting your genre
* Children’s books tactics, including free ebook to drive print sales
* Building your email list with Subscriber Search Giveaways and why list size predicts launches
* Going wide vs exclusive and how sales still route through your current retailers
Chapters
00:00 Intro and partnership overview
01:00 Ricci’s background and WWM mission
04:05 The discovery problem and why targeting matters
05:00 How email promos work and why they convert
07:00 Algorithm signals and avoiding friends-and-family confusion
12:00 Kindle Unlimited behavior and the long tail
14:00 Pricing overview and promo types
17:00 What promo stacks are and why they work
21:00 Cadence and spacing between repeats
23:30 Simple marketing plans you can actually follow
25:00 Measuring results: sales, rank, reviews, list growth
27:00 Packaging that fits genre and boosts conversion
29:00 Using PublishDrive to simplify price changes
30:00 Wide and direct store support
31:00 Nonfiction, graphic novels, memoirs, children’s
32:30 Children’s strategy: free ebook to drive print
34:30 Common mistakes and how to avoid them
36:00 Scheduling, lead times, and moving dates
40:00 Proof of success and repeat usage
41:30 List building with Subscriber Search Giveaways
43:00 Final advice
## Resources mentioned
* Written Word Media brands: Freebooksy, Bargain Booksy, Red Feather Romance, Audiothicket, NewInBooks
* Promo Stacks for coordinated 3–5 day pushes
* Subscriber Search Giveaways for email list growth
* WWM blog guides on promo planning and series strategy
* PublishDrive Promotions in dashboard for free or low-cost placements and easy price updates, including promotions from Written Word Media
## About the guest
Ricci Wolman is the co-founder of Written Word Media, a suite of reader brands and author tools focused on affordable, effective book discovery.
## About the host
Danica Favorite is Community Manager at PublishDrive, helping authors distribute globally and grow sales with built-in marketing tools.
## Try this next
* Pick one title to promote next month and set a simple plan: promo date, price, optional stack, list email, light ads
* Audit your cover beside the top 100 in your genre and fix any off-genre signals. For more assistance, check out the PublishDrive Publishing Assistant to craft better book descriptions and metadata: publishdrive.com/publishing-assistant-metadata-generator.html
* Add a front-matter email signup and track list growth after each promo
#SelfPublishing #BookMarketing #WrittenWordMedia #Freebooksy #BargainBooksy #PromoStack #KindleUnlimited #IndieAuthor #PublishDrive #EmailMarketing
For more information about PublishDrive, visit: publishdrive.com
Read our blog: publishdrive.com/blog
Join our community: https://www.facebook.com/groups/14431...
Facebook: facebook.com/publishdrive
Twitter: twitter.com/publishdrive
Linkedin: https://www.linkedin.com/company/publ…
Subscribe to our channel to stay up to date with our latest videos!
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