Uploaded January 2026 | Updated September 2026, 1 week ago
Build a newsletter that actually sells books without sounding salesy.
In this PublishDrive webinar, Danica Favorite (Community Manager at PublishDrive) sits down with Bad Evan, a high–six figure author/publisher with 20+ pen names and 400+ published books, to break down what most author newsletters get wrong and what drives real reader loyalty: community.
AI Edits from Newsletter Succes…
What you’ll learn
Why a newsletter is the most stable marketing asset you can own (and why social platforms can disappear overnight)
The “community-first” mindset shift: newsletters aren’t for pitching, they’re for connection
The 80/20 rule for newsletter content (engagement vs selling)
A practical onboarding flow (magnet delivery + delayed personal welcome + questions that invite replies)
Where to put buy links (and why “bottom of the email” often converts better)
A repeatable newsletter structure you can send consistently
How to grow your list (website placement, ARC conversion, social engagement, and low-budget ads)
How to apply the same approach to nonfiction
Newsletter platform options and what matters most when choosing one
Pen names and AI: how to build a believable, consistent author persona
Chapters
00:00 Intro + tech hiccup (we start again)
03:00 Bad Evan’s background: publishing since 1998, 20+ pen names
06:00 Why newsletters outperform social for long-term sales
08:00 The big mistake: newsletters as marketing instead of community
11:00 Welcome workflow that increases engagement
15:00 Buy links: where they belong (and why)
18:00 A simple newsletter structure that works
26:00 Nonfiction newsletters: how to adapt the same strategy
28:00 Growing your list: website, ARC readers, social, low-cost ads
31:00 Launching a new pen name: the early growth playbook
36:00 Email platforms: affordability and consistency over “bells and whistles”
40:00 Pen names, authenticity, and AI perceptions
44:00 Closing advice: 80/20 engagement and consistency
About the speakers
Danica Favorite: Community Manager at PublishDrive
Bad Evan: high–six figure author/publisher with a large multi-pen-name catalog and deep newsletter experience
If you want more author marketing, wide publishing, and practical growth strategies, subscribe to the PublishDrive channel for upcoming webinars.
#AuthorNewsletter #EmailMarketingForAuthors #IndiePublishing #BookMarketing #PublishingTips #PublishDrive
For more information about PublishDrive, visit: publishdrive.com
Read our blog: publishdrive.com/blog
Join our community: https://www.facebook.com/groups/14431...
Facebook: facebook.com/publishdrive
Twitter: twitter.com/publishdrive
Linkedin: https://www.linkedin.com/company/publ…
Subscribe to our channel to stay up to date with our latest videos!
Disclaimer: This video was recorded on a prior date and is provided for informational purposes only. Any pricing, promotions, store availability, feature details, or other offers mentioned may have changed since recording and are not guaranteed to be current or valid at the time of viewing. Guest comments and third-party offers are their own and do not constitute an offer from PublishDrive. For the most up-to-date information, current offers, and applicable terms, please visit PublishDrive.com.
Build a newsletter that actually sells books without sounding salesy.
In this PublishDrive webinar, Danica Favorite (Community Manager at PublishDrive) sits down with Bad Evan, a high–six figure author/publisher with 20+ pen names and 400+ published books, to break down what most author newsletters get wrong and what drives real reader loyalty: community.
AI Edits from Newsletter Succes…
What you’ll learn
Why a newsletter is the most stable marketing asset you can own (and why social platforms can disappear overnight)
The “community-first” mindset shift: newsletters aren’t for pitching, they’re for connection
The 80/20 rule for newsletter content (engagement vs selling)
A practical onboarding flow (magnet delivery + delayed personal welcome + questions that invite replies)
Where to put buy links (and why “bottom of the email” often converts better)
A repeatable newsletter structure you can send consistently
How to grow your list (website placement, ARC conversion, social engagement, and low-budget ads)
How to apply the same approach to nonfiction
Newsletter platform options and what matters most when choosing one
Pen names and AI: how to build a believable, consistent author persona
Chapters
00:00 Intro + tech hiccup (we start again)
03:00 Bad Evan’s background: publishing since 1998, 20+ pen names
06:00 Why newsletters outperform social for long-term sales
08:00 The big mistake: newsletters as marketing instead of community
11:00 Welcome workflow that increases engagement
15:00 Buy links: where they belong (and why)
18:00 A simple newsletter structure that works
26:00 Nonfiction newsletters: how to adapt the same strategy
28:00 Growing your list: website, ARC readers, social, low-cost ads
31:00 Launching a new pen name: the early growth playbook
36:00 Email platforms: affordability and consistency over “bells and whistles”
40:00 Pen names, authenticity, and AI perceptions
44:00 Closing advice: 80/20 engagement and consistency
About the speakers
Danica Favorite: Community Manager at PublishDrive
Bad Evan: high–six figure author/publisher with a large multi-pen-name catalog and deep newsletter experience
If you want more author marketing, wide publishing, and practical growth strategies, subscribe to the PublishDrive channel for upcoming webinars.
#AuthorNewsletter #EmailMarketingForAuthors #IndiePublishing #BookMarketing #PublishingTips #PublishDrive
For more information about PublishDrive, visit: publishdrive.com
Read our blog: publishdrive.com/blog
Join our community: https://www.facebook.com/groups/14431...
Facebook: facebook.com/publishdrive
Twitter: twitter.com/publishdrive
Linkedin: https://www.linkedin.com/company/publ…
Subscribe to our channel to stay up to date with our latest videos!
Disclaimer: This video was recorded on a prior date and is provided for informational purposes only. Any pricing, promotions, store availability, feature details, or other offers mentioned may have changed since recording and are not guaranteed to be current or valid at the time of viewing. Guest comments and third-party offers are their own and do not constitute an offer from PublishDrive. For the most up-to-date information, current offers, and applicable terms, please visit PublishDrive.com.
