Uploaded November 2025 | Updated September 2026, 2 weeks ago
AI technology is improving exponentially, but is our ability to use it keeping up? In conversation with Semafor’s Ben Smith, Google’s Joshua Spanier suggests that while using AI for fun is intuitive (like generating ridiculous hairstyles), applying it to business challenges introduces a skills gap for many marketers.
To help close that gap, Google has launched AI Boost Bites — short, peer-led training videos designed to make AI tools more accessible.
Check out Google AI Boost Bites to start learning, or watch this clip to see how Google is upskilling its own teams.
AI technology is improving exponentially, but is our ability to use it keeping up? In conversation with Semafor’s Ben Smith, Google’s Joshua Spanier suggests that while using AI for fun is intuitive (like generating ridiculous hairstyles), applying it to business challenges introduces a skills gap for many marketers.
To help close that gap, Google has launched AI Boost Bites — short, peer-led training videos designed to make AI tools more accessible.
Check out Google AI Boost Bites to start learning, or watch this clip to see how Google is upskilling its own teams.
