Uploaded December 2025 | Updated September 2026, 2 weeks ago
BarkleyOKRP VP Andrea Knowles tells Think with Google how the agency crafted a 360° campaign to relaunch beloved soda brand Slice, seeking inspiration from the 80s and 90s to create a fictional radio station, 40 fictional bands, and even a fictional DJ — all with the help of Google AI.
BarkleyOKRP VP Andrea Knowles tells Think with Google how the agency crafted a 360° campaign to relaunch beloved soda brand Slice, seeking inspiration from the 80s and 90s to create a fictional radio station, 40 fictional bands, and even a fictional DJ — all with the help of Google AI.
