Uploaded May 2026 | Updated September 2026, 2 weeks ago
See the biggest SAP Sapphire Madrid 2026 keynote highlights in 6 minutes.
SAP leaders Christian Klein, Philipp Herzig and Sebastian Steinhaeuser introduce SAP’s vision for the Autonomous Enterprise, where AI agents, trusted business data, and enterprise-grade governance come together to help companies move faster, work smarter, and deliver better business outcomes.
Explore key announcements across SAP Business AI Platform, Joule Studio 2.0, SAP Business Data Cloud, AI Agent Hub, SAP Autonomous Suite, Joule Assistants and Agents, Joule Work, Industry AI, and new RISE and GROW with SAP offerings designed to accelerate AI adoption and ERP modernization.
You’ll also hear how SAP is bringing deep business context, sovereign AI options, and industry-specific innovation together to help organizations turn AI into real business value. Highlights include the launch of SAP Business AI Platform, new capabilities in Joule Studio 2.0, SAP’s work with Mistral AI in Europe, and customer perspectives from n8n and H&M on trusted AI, real-time data, and enterprise transformation.
Hear from SAP leaders including:
• Christian Klein, Chief Executive Officer, SAP
• Philipp Herzig, Chief Technology Officer and Member of the SAP Extended Board, SAP
• Sebastian Steinhaeuser, Chief Operating Officer, Strategy & Operations and Member of the Executive Board, SAP
Chapters:
00:00 - Welcome to SAP Sapphire Madrid 2026
00:23 - Trusted AI for business outcomes
00:47 - SAP Business AI Platform
01:14 - The vision for the Autonomous Enterprise
01:24 - Building, reasoning, and governing AI end to end
01:35 - Sovereign AI for regulated industries
02:16 - Mistral AI and Joule Studio 2.0
02:35 - Reimagining SAP’s product portfolio
02:44 - SAP Autonomous Suite
03:10 - Industry AI for enterprise transformation
03:33 - Deloitte and industry-specific agents
03:57 - H&M on real-time business insights
04:32 - Agentic workflows for business users
04:43 - Mistral AI, European sovereignty, and SAP context
05:23 - Turning AI into true business value
05:43 - Welcome to the Autonomous Enterprise
• Watch the full Global Keynote. 👉 youtube.com/watch?v=CocpyxAizwE&t=2180s
• Watch all SAP Sapphire replays on demand. 👉 sap.com/events/sapphire.html
Follow SAP:
LinkedIn: linkedin.com/company/sap
Instagram: instagram.com/sap
Facebook: facebook.com/SAP
Threads: threads.com/@sap
About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: sap.com/index.html
#SAPSapphire #Joule #BusinessAI
See the biggest SAP Sapphire Madrid 2026 keynote highlights in 6 minutes.
SAP leaders Christian Klein, Philipp Herzig and Sebastian Steinhaeuser introduce SAP’s vision for the Autonomous Enterprise, where AI agents, trusted business data, and enterprise-grade governance come together to help companies move faster, work smarter, and deliver better business outcomes.
Explore key announcements across SAP Business AI Platform, Joule Studio 2.0, SAP Business Data Cloud, AI Agent Hub, SAP Autonomous Suite, Joule Assistants and Agents, Joule Work, Industry AI, and new RISE and GROW with SAP offerings designed to accelerate AI adoption and ERP modernization.
You’ll also hear how SAP is bringing deep business context, sovereign AI options, and industry-specific innovation together to help organizations turn AI into real business value. Highlights include the launch of SAP Business AI Platform, new capabilities in Joule Studio 2.0, SAP’s work with Mistral AI in Europe, and customer perspectives from n8n and H&M on trusted AI, real-time data, and enterprise transformation.
Hear from SAP leaders including:
• Christian Klein, Chief Executive Officer, SAP
• Philipp Herzig, Chief Technology Officer and Member of the SAP Extended Board, SAP
• Sebastian Steinhaeuser, Chief Operating Officer, Strategy & Operations and Member of the Executive Board, SAP
Chapters:
00:00 - Welcome to SAP Sapphire Madrid 2026
00:23 - Trusted AI for business outcomes
00:47 - SAP Business AI Platform
01:14 - The vision for the Autonomous Enterprise
01:24 - Building, reasoning, and governing AI end to end
01:35 - Sovereign AI for regulated industries
02:16 - Mistral AI and Joule Studio 2.0
02:35 - Reimagining SAP’s product portfolio
02:44 - SAP Autonomous Suite
03:10 - Industry AI for enterprise transformation
03:33 - Deloitte and industry-specific agents
03:57 - H&M on real-time business insights
04:32 - Agentic workflows for business users
04:43 - Mistral AI, European sovereignty, and SAP context
05:23 - Turning AI into true business value
05:43 - Welcome to the Autonomous Enterprise
• Watch the full Global Keynote. 👉 youtube.com/watch?v=CocpyxAizwE&t=2180s
• Watch all SAP Sapphire replays on demand. 👉 sap.com/events/sapphire.html
Follow SAP:
LinkedIn: linkedin.com/company/sap
Instagram: instagram.com/sap
Facebook: facebook.com/SAP
Threads: threads.com/@sap
About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: sap.com/index.html
#SAPSapphire #Joule #BusinessAI
