![Getting to Product-Market Fit [Entire Talk] - Alexandra Zatarain (Eight Sleep) @ecorner](https://i.ytimg.com/vi/Q81wBNuIe4o/maxresdefault.jpg)
Uploaded June 2024 | Updated September 2026, 2 days ago
Alexandra Zatarain is the co-founder and VP of brand and marketing of Eight Sleep, the world’s first sleep fitness company. A marketer and brand-builder, Zatarain has built the Eight Sleep brand and scaled the company’s revenue from $0 to current state. Eight Sleep was named one of Fast Company’s Most Innovative Companies of 2018 and was recognized two years in a row as a TIME Best Invention of the Year. In this conversation with Stanford adjunct lecturer Ravi Belani, Zatarain digs deep into the process of finding product-market fit, using examples from Eight Sleep’s struggles and successes.
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Alexandra Zatarain is the co-founder and VP of brand and marketing of Eight Sleep, the world’s first sleep fitness company. A marketer and brand-builder, Zatarain has built the Eight Sleep brand and scaled the company’s revenue from $0 to current state. Eight Sleep was named one of Fast Company’s Most Innovative Companies of 2018 and was recognized two years in a row as a TIME Best Invention of the Year. In this conversation with Stanford adjunct lecturer Ravi Belani, Zatarain digs deep into the process of finding product-market fit, using examples from Eight Sleep’s struggles and successes.
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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: twitter.com/ECorner
LinkedIn: linkedin.com/company/stanfordtechnologyventuresprogram
Facebook: facebook.com/StanfordTechnologyVenturesProgram
YouTube: youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.
![Getting to Product-Market Fit [Entire Talk] - Alexandra Zatarain (Eight Sleep)](https://i.ytimg.com/vi/Q81wBNuIe4o/mqdefault.jpg "Getting to Product-Market Fit [Entire Talk] - Alexandra Zatarain (Eight Sleep)
Alexandra Zatarain is the co-founder and VP of brand and marketing of Eight Sleep, the world’s first sleep fitness company. A marketer and brand-builder, Zatarain has built the Eight Sleep brand and scaled the company’s revenue from $0 to current state. Eight Sleep was named one of Fast Company’s Most Innovative Companies of 2018 and was recognized two years in a row as a TIME Best Invention of the Year. In this conversation with Stanford adjunct lecturer Ravi Belani, Zatarain digs deep into the process of finding product-market fit, using examples from Eight Sleep’s struggles and successes.
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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: https://twitter.com/ECorner
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![Climate Tech Insights [Entire Talk] - Sarah Lamaison (Dioxycle)](https://i.ytimg.com/vi/SSqFeJZWmUo/mqdefault.jpg "Climate Tech Insights [Entire Talk] - Sarah Lamaison (Dioxycle)
Sarah Lamaison is the co-founder and CEO of Dioxycle, which is pioneering sustainable chemistry by building breakthrough technologies that convert industrial carbon emissions into everyday chemicals with unprecedented energy and cost efficiency. In this presentation, Lamaison explains how her company fits into the future of carbon-capture technology, then shares advice for tech founders — especially in the climate tech industry —who want to build successful companies.
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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
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![Harry Tannenbaum (Mill) - Setting the Goal at Delight [Entire Talk]](https://i.ytimg.com/vi/SyLEXYKdqc0/mqdefault.jpg "Harry Tannenbaum (Mill) - Setting the Goal at Delight [Entire Talk]
Harry Tannenbaum is the co-founder and president of Mill, a technology company combining hardware and AI to reduce waste and recover value from everyday materials, starting with food. Mill’s residential food recycler is now in tens of thousands of homes, creating the foundation for Mill Commercial, which pre-processes and analyzes food waste streams on-site, helping organizations reduce waste, gain operational efficiencies, and unlock new value from what was once discarded. In this conversation with Adjunct Lecturer Emily Ma, Tannenbaum explains his approach to creating products that customers rave about and companies that scale to the point of changing entire systems.
Entrepreneurial Thought Leaders is produced by the Stanford Technology Ventures Program (STVP), the entrepreneurship center at the Stanford School of Engineering, and published on eCorner by STVP. STVP empowers aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
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