Uploaded February 2026 | Updated September 2026, 3 weeks ago
Listen to Acumatica President and Chief Operating Officer Sanket Akerkar share why Acumatica’s growth strategy is built around a channel-driven model, and how putting partners at the center creates stronger outcomes for customers, partners, and the broader ecosystem.
Sanket explains how Acumatica’s partners play a critical role in helping customers succeed by bringing deep industry expertise to every engagement. In markets like construction, manufacturing, distribution, retail, and professional services, businesses need solutions that reflect their operational realities. Acumatica’s partner ecosystem helps tailor ERP implementations to those specific needs, enabling customers to move faster and realize value sooner.
The conversation explores why industry specialization is an advantage in the mid-market. Rather than offering one-size-fits-all solutions, Acumatica empowers partners to build differentiated offerings aligned to specific verticals and business models. This approach allows customers to work with experts who understand their challenges, while partners build credibility and long-term relationships that extend well beyond the initial implementation.
Sanket also discusses how Acumatica supports partner profitability and scale. Through flexible licensing, open architecture, and ongoing investments in tools, enablement, and go-to-market programs, Acumatica helps partners grow recurring revenue, expand their practices, and stand out in increasingly competitive markets without being constrained by rigid models.
For partners and customers alike, this interview offers insight into how a truly partner-led ecosystem drives sustainable growth across the mid-market.
Learn more about Acumatica’s partner ecosystem and industry solutions: acumatica.com/industries
Listen to Acumatica President and Chief Operating Officer Sanket Akerkar share why Acumatica’s growth strategy is built around a channel-driven model, and how putting partners at the center creates stronger outcomes for customers, partners, and the broader ecosystem.
Sanket explains how Acumatica’s partners play a critical role in helping customers succeed by bringing deep industry expertise to every engagement. In markets like construction, manufacturing, distribution, retail, and professional services, businesses need solutions that reflect their operational realities. Acumatica’s partner ecosystem helps tailor ERP implementations to those specific needs, enabling customers to move faster and realize value sooner.
The conversation explores why industry specialization is an advantage in the mid-market. Rather than offering one-size-fits-all solutions, Acumatica empowers partners to build differentiated offerings aligned to specific verticals and business models. This approach allows customers to work with experts who understand their challenges, while partners build credibility and long-term relationships that extend well beyond the initial implementation.
Sanket also discusses how Acumatica supports partner profitability and scale. Through flexible licensing, open architecture, and ongoing investments in tools, enablement, and go-to-market programs, Acumatica helps partners grow recurring revenue, expand their practices, and stand out in increasingly competitive markets without being constrained by rigid models.
For partners and customers alike, this interview offers insight into how a truly partner-led ecosystem drives sustainable growth across the mid-market.
Learn more about Acumatica’s partner ecosystem and industry solutions: acumatica.com/industries
