Not a Listing: Marketplace as a Go-to-Market Channel @GeekWire
Not a Listing: Marketplace as a Go-to-Market Channel  @GeekWire
Uploaded August 2026 | Updated September 2026, 3 weeks ago
GeekWire Studios: AWS Marketplace AI Agents and Tools Podcast | Jay Snyder, Dynatrace

Jay Snyder, SVP of Partners and Alliances at Dynatrace, joins GeekWire Studios to make the case for AWS Marketplace as more than a listing — a full go-to-market channel. The conversation covers how Dynatrace's Davis AI engine delivers full-stack observability and root-cause analysis, and how enterprises are consolidating monitoring spend through Marketplace procurement.

Jay Snyder - SVP, Partners & Alliances, Dynatrace
Jeff Falcon - Principal, AWS Marketplace Center of Excellence
Christopher Spandikow - Senior Manager, Software Engineering, AWS
Steph Stricklen - Host, GeekWire Studios

Presented by GeekWire Studios

Learn more about Dynatrace on AWS Marketplace: aws.amazon.com/marketplace/pp/prodview-zcobx7h2mbtk2?sr=0-0&ref_=ucaf&applicationId=AWSMPContessa
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Not a Listing: Marketplace as a Go-to-Market Channel

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