Gartner for Marketing | Gartner L2 Digital IQ Index: Top Hair Care & Color Brands in Digital 2019 @GartnerforMarketing | Uploaded September 2019 | Updated October 2024, 1 day ago.
The hair care and color industry is showing major lift in e-commerce volume, but Amazon has a firm hold on the industry thanks to distribution and marketplace investments.
While brands have opportunities across search investments and out-of-industry influencers, is partnering with the everything store inevitable for brands to reach shoppers?
The 7th annual Gartner L2 Digital IQ Index for Hair Care & Color US benchmarks the digital competence of 89 brands operating in the U.S. To learn more, visit GartnerL2.com.
l2inc.com/research/hair-care-color-us-2019?utm_medium=video&utm_source=youtube&utm_content=haircareandcolor2019endscreen
The hair care and color industry is showing major lift in e-commerce volume, but Amazon has a firm hold on the industry thanks to distribution and marketplace investments.
While brands have opportunities across search investments and out-of-industry influencers, is partnering with the everything store inevitable for brands to reach shoppers?
The 7th annual Gartner L2 Digital IQ Index for Hair Care & Color US benchmarks the digital competence of 89 brands operating in the U.S. To learn more, visit GartnerL2.com.
l2inc.com/research/hair-care-color-us-2019?utm_medium=video&utm_source=youtube&utm_content=haircareandcolor2019endscreen
