Gartner for Marketing | Gartner L2 Digital IQ Index: Top Department Store Brands in Digital 2018 @GartnerforMarketing | Uploaded August 2018 | Updated October 2024, 1 day ago.
As Amazon continues to raise the bar for e-commerce speed and convenience, department stores are taking note, investing in digital to improve the in-store experience. The share of retailers offering online appointment booking doubled in the past year, and nearly half of retailers now show store availability on product pages, leaning into advantages afforded with a physical store footprint.
Macy’s takes the number one spot for a second year in a row in Gartner L2’s Digital IQ Index: Department Stores. The retailer’s site boasts best-in-class search and navigation on both desktop and mobile, and an app featuring in-store functionality. The retailer also commands the highest visibility in the Index against category search terms.
Gartner L2’s 6th inaugural Digital IQ Index: Department Stores benchmarks the digital competence of 57 retailers operating globally. For more insights, visit L2inc.com.
As Amazon continues to raise the bar for e-commerce speed and convenience, department stores are taking note, investing in digital to improve the in-store experience. The share of retailers offering online appointment booking doubled in the past year, and nearly half of retailers now show store availability on product pages, leaning into advantages afforded with a physical store footprint.
Macy’s takes the number one spot for a second year in a row in Gartner L2’s Digital IQ Index: Department Stores. The retailer’s site boasts best-in-class search and navigation on both desktop and mobile, and an app featuring in-store functionality. The retailer also commands the highest visibility in the Index against category search terms.
Gartner L2’s 6th inaugural Digital IQ Index: Department Stores benchmarks the digital competence of 57 retailers operating globally. For more insights, visit L2inc.com.
