Functional Forum Podcast S2 E2: The Consumer Lab Wars @functionalforum
Functional Forum Podcast S2 E2: The Consumer Lab Wars  @functionalforum
Uploaded October 2025 | Updated September 2026, 2 weeks ago
Mission Partners:
Freedom Practice Coaching - goevomed.com/fpc
Big Boost Marketing - goevomed.com/bigboost
TruNeura - goevomed.com/truneura
Fullscript - goevomed.com/fullscript

ABOUT THIS EPSODE ==============
Are we entering a new era of lab testing — one where your patients no longer need you to access their data?



In this week’s episode of The Evolution of Medicine Podcast, we dive into the great consumer lab revolution. Once upon a time, functional and advanced testing was the exclusive domain of practitioners. But now? Startups like Function Health and Superpower are changing the game — and they’re not alone. Major, trusted brands that your patients already use are jumping in, offering low-cost labs direct to the consumer.



So what does this mean for the future of your practice? How can functional and integrative medicine practitioners stay ahead of this rapidly evolving landscape — and even leverage it?



Plus:

The worst pharmaceutical commercial of all time (you have to see it to believe it)
A spotlight on one of our mission partners
The most-watched Functional Forum video ever, with over half a million views


All that and more on Episode 2 of the Evolution of Medicine Podcast.

Watch on YouTube, or listen wherever you get your podcasts.

Like, share, and comment — tell us what you think and help shape the next evolution of this show for the practitioner community.

BOOK A CONCIERGE CALL ==============
If you’re interested in this content and want to chat with an EvoMed concierge about your situation, please book your call here: goevomed.com/schedule-a-concierge-call


MEET OUR MISSION PARTNERS ==============
The Evolution of Medicine Mission Partners provide trusted tools, training, and technologies to help root-cause health practitioners deliver more effective care, streamline their practice, and amplify their impact.


BIG BOOST MARKETING ==============
Big Boost Marketing empowers integrative, functional, and BHRT/longevity practitioners to become trusted local authorities with AI-ready websites, automated pre-education funnels, and visibility in ChatGPT and AI-driven search. Learn more at https://bigboost.marketing

Rank in ChatGPT + AI Search: goevomed.com/bigboost
- Get your practice to show up in ChatGPT and AI Search and become the “best-known authority”
- Increase local and AI visibility with AI and automation
- Enroll more of the right patients into care


FREEDOM PRACTICE COACHING ==============
FPC empowers doctors and practitioners to become leading wellness entrepreneurs guiding communities toward optimal living through best-in-class business training and personal growth mentoring. Learn more at freedompracticecoaching.com

Take The Practice Assessment: goevomed.com/fpc
- Pinpoint which phase of growth—New Business, Startup, Growth, or Scale – you’re really in.
- Apply phase-appropriate strategies so your money, time, and impact expand together.
- Avoid the hidden opportunity costs that trap 86% of practices in perpetual survival mode.


FULLSCRIPT ==============
Fullscript empowers healthcare providers to deliver the personalized care patients deserve — more confidently and efficiently — by capturing clearer clinical insights, fueling smarter supplement plans, and promoting ongoing engagement. Learn more at fullscript.com

Claim Your Free Account: goevomed.com/fullscript
- Get started with recommending supplements to your patients
- Use Fullscript in your EHR or other health platform
- Join 125,000+ providers building the future of whole person care today.


TRUNEURA ==============
TruNeura is the premier clinical implementation platform for preventing and reversing cognitive decline, supporting clinical decision-making, care delivery, and patient outcome tracking. Learn more at truneura.com


Book Your Demo: goevomed.com/truneura
- Discover how clear & organized patient data can lead to better patient outcomes (with less time spent reviewing cases).
- Discover how the Truneura platform can address some of the challenges you face in practice.




SAY HI ON SOCIAL ==============
Facebook: facebook.com/goevomed
Instagram: instagram.com/mrjamesmaskell
X: https://x.com/mrjamesmaskell
Youtube: youtube.com/user/functionalforum
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Functional Forum Podcast S2 E2: The Consumer Lab Wars

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