Uploaded July 2026 | Updated September 2026, 3 weeks ago

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In the 1980s, froyo was low-fat. In the 2010s, it was tart and customizable. Now, it’s high-protein, gut-healthy, and “clean.”

The packaging keeps changing, but the ideals underneath it look pretty familiar. Froyo’s latest comeback shows how diet culture has been repackaged as wellness.

Read more from Rachel Kurzius at the link in our bio.

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