Frontier Brief: Marketing is a hot mess right now—and Mark Ritson is actively tearing it apart @ThinkwithGoogle
Frontier Brief: Marketing is a hot mess right now—and Mark Ritson is actively tearing it apart  @ThinkwithGoogle
Uploaded June 2026 | Updated September 2026, 2 weeks ago
Do you suck at marketing? You might if you’re skipping the fundamentals.

In this episode of Frontier CMO, host Josh Spanier (VP of AI and Marketing Strategy at Google) sits down with Mark Ritson, the outspoken founder of the Mini MBA, for a brutally honest look at the state of marketing today. Ritson argues that a massive lack of foundational training has left modern marketers missing the basics.

Tune in to discover why mastering the core principles of marketing is your ultimate competitive advantage in the AI era.

Watch the full episode: youtube.com/watch?v=6ZD7rINtShc
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Frontier Brief: Marketing is a hot mess right now—and Mark Ritson is actively tearing it apart

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