Uploaded February 2026 | Updated September 2026, 2 weeks ago
The business world is littered with brands that fell into the “Customer Acquisition Cost (CAC) Valley of Death.” Chime CMO Vineet Mehra explains that this happens when marketers neglect to build long-term intent with brand marketing and instead just focus on short-term direct response marketing. The result over time is skyrocketing and unsustainable costs as you’re forced to bid on diminishing demand.
The business world is littered with brands that fell into the “Customer Acquisition Cost (CAC) Valley of Death.” Chime CMO Vineet Mehra explains that this happens when marketers neglect to build long-term intent with brand marketing and instead just focus on short-term direct response marketing. The result over time is skyrocketing and unsustainable costs as you’re forced to bid on diminishing demand.
![AIConversation [tl;dr] - Donde nacen las ideas que impulsan el progreso](https://i.ytimg.com/vi/u1q212P6lnw/mqdefault.jpg "AIConversation [tl;dr] - Donde nacen las ideas que impulsan el progreso
Ramiro Sanchez conversa con Pilar Manchón, Senior Director of Engineering Research Strategy en Google, sobre el desarrollo científico de la IA en este ping pong de preguntas y respuestas.")
