Uploaded March 2026 | Updated September 2026, 1 week ago
Recorded on February 15, 2026
Malte Niebelschuetz, _Shore Buddies / Brands 4 Change_
While many industries are still defining what sustainability means, the toy sector must already take the next step: circularity.
This session explores how circular toy models can only scale if they are financially viable and pricing-compatible for consumers. Moving beyond recycled materials, Malte Niebelschuetz shows how production models, logistics, and system design must evolve to make circularity work in practice.
By looking at proven approaches from other industries, attendees will gain a clear understanding of how circularity can become a competitive advantage and not a cost burden for the toy industry.
Recorded on February 15, 2026
Malte Niebelschuetz, _Shore Buddies / Brands 4 Change_
While many industries are still defining what sustainability means, the toy sector must already take the next step: circularity.
This session explores how circular toy models can only scale if they are financially viable and pricing-compatible for consumers. Moving beyond recycled materials, Malte Niebelschuetz shows how production models, logistics, and system design must evolve to make circularity work in practice.
By looking at proven approaches from other industries, attendees will gain a clear understanding of how circularity can become a competitive advantage and not a cost burden for the toy industry.
