Uploaded September 2024 | Updated September 2026, 1 day ago
In this 45th episode of Colors Web3 and Entrepreneurship, Lam sits down with Bojan Najdov, founder of Lambda Group, a staff augmentation company specializing in connecting businesses with top tech talent from South Africa and the Balkans.
Bojan takes us on his entrepreneurial journey, beginning with his background in finance and his transition to the world of technology. He shares his experiences with cryptocurrency trading and mining, including both the highs of the 2017 bull run and the lows of market crashes and scams. We learn about the genesis of Lambda Group, his transition from a traditional dev shop to a staff augmentation model, and the strategic reasons behind focusing on talent from South Africa and the Balkans.
Bojan provides valuable insights on the challenges and rewards of running a fully remote, contractor-based business and how he leverages technology like AI and automation to maximize efficiency and scale his operations.
⌛ Timestamps:
00:00:00 Episode trailer
00:00:25 Introduction to the show and guest - Bojan Najdov, founder of Lambda Group
00:01:26 Bojan's professional experience in banking and finance
00:04:22 Bojan's big-fish, small-pond strategy that landed him in South Africa
00:06:47 How Bojan learned about Web3
00:09:38 His entrepreneurial experience mining Bitcoin and Ethereum
00:14:35 Bojan's experience "surviving" 2 crypto cycles
00:17:57 Bojan’s hobbies outside of Web3
00:22:05 His experience leading the credit and market risk department at a big bank in South Africa before Covid lockdown
00:23:57 Does a bank's department need 250 people? Discussion about productivity at Lambda Group
00:27:08 Deep dive into Lambda Group, from dev shop to staff augmentation
00:30:44 Early challenges, lessons learned, and pivoting the business model
00:33:44 A Web3 project that his company took on
00:35:24 The original founders of Lambda Group and the team behind the company
00:36:36 His rationale for focusing on SME's and not on big corporations
00:42:05 A typical day in of an entrepreneur
00:43:15 The importance of having a strong sales funnel
00:43:48 Discussion about entrepreneurship
00:45:15 Successful marketing strategies: the power of cold emailing
00:49:11 Transferable skills that can be learned from entrepreneurship
00:51:22 Working a full-time job in investment banking while starting Lambda Group
00:54:01 Building a side hustle while holding a full-time job - Having optionality
00:57:01 Bojan's preference on how he prefers to run his business
01:01:58 Leveraging technology and automation to overcome solopreneurs' bottlenecks
01:06:37 Business is all about distribution
01:09:07 Discussion about selling a business
01:11:17 Qualities of a successful entrepreneur: perseverance, a "chip on your shoulder", resourcefulness
01:16:32 Where to follow Bojan online
01:17:42 Episode outro and next episode preview
Follow Bojan and his company:
Bojan's Twitter/X: https://x.com/bojan_najdov
Bojan's LinkedIn: linkedin.com/in/bojan-najdov
Lambda Group website: lambdagroup.io
My social media:
Twitter/X: twitter.com/LamWeb3
LinkedIn: linkedin.com/in/lamweb3/
Website: https://lamtrinh.xyz
My latest article: lamweb3.substack.com/p/the-importance-of-decentralized-science
If you enjoy this episode, please subscribe to stay updated on our upcoming episodes with industry experts and innovators in the Web3 and Entrepreneurship spaces. Thank you for listening!
In this 45th episode of Colors Web3 and Entrepreneurship, Lam sits down with Bojan Najdov, founder of Lambda Group, a staff augmentation company specializing in connecting businesses with top tech talent from South Africa and the Balkans.
Bojan takes us on his entrepreneurial journey, beginning with his background in finance and his transition to the world of technology. He shares his experiences with cryptocurrency trading and mining, including both the highs of the 2017 bull run and the lows of market crashes and scams. We learn about the genesis of Lambda Group, his transition from a traditional dev shop to a staff augmentation model, and the strategic reasons behind focusing on talent from South Africa and the Balkans.
Bojan provides valuable insights on the challenges and rewards of running a fully remote, contractor-based business and how he leverages technology like AI and automation to maximize efficiency and scale his operations.
⌛ Timestamps:
00:00:00 Episode trailer
00:00:25 Introduction to the show and guest - Bojan Najdov, founder of Lambda Group
00:01:26 Bojan's professional experience in banking and finance
00:04:22 Bojan's big-fish, small-pond strategy that landed him in South Africa
00:06:47 How Bojan learned about Web3
00:09:38 His entrepreneurial experience mining Bitcoin and Ethereum
00:14:35 Bojan's experience "surviving" 2 crypto cycles
00:17:57 Bojan’s hobbies outside of Web3
00:22:05 His experience leading the credit and market risk department at a big bank in South Africa before Covid lockdown
00:23:57 Does a bank's department need 250 people? Discussion about productivity at Lambda Group
00:27:08 Deep dive into Lambda Group, from dev shop to staff augmentation
00:30:44 Early challenges, lessons learned, and pivoting the business model
00:33:44 A Web3 project that his company took on
00:35:24 The original founders of Lambda Group and the team behind the company
00:36:36 His rationale for focusing on SME's and not on big corporations
00:42:05 A typical day in of an entrepreneur
00:43:15 The importance of having a strong sales funnel
00:43:48 Discussion about entrepreneurship
00:45:15 Successful marketing strategies: the power of cold emailing
00:49:11 Transferable skills that can be learned from entrepreneurship
00:51:22 Working a full-time job in investment banking while starting Lambda Group
00:54:01 Building a side hustle while holding a full-time job - Having optionality
00:57:01 Bojan's preference on how he prefers to run his business
01:01:58 Leveraging technology and automation to overcome solopreneurs' bottlenecks
01:06:37 Business is all about distribution
01:09:07 Discussion about selling a business
01:11:17 Qualities of a successful entrepreneur: perseverance, a "chip on your shoulder", resourcefulness
01:16:32 Where to follow Bojan online
01:17:42 Episode outro and next episode preview
Follow Bojan and his company:
Bojan's Twitter/X: https://x.com/bojan_najdov
Bojan's LinkedIn: linkedin.com/in/bojan-najdov
Lambda Group website: lambdagroup.io
My social media:
Twitter/X: twitter.com/LamWeb3
LinkedIn: linkedin.com/in/lamweb3/
Website: https://lamtrinh.xyz
My latest article: lamweb3.substack.com/p/the-importance-of-decentralized-science
If you enjoy this episode, please subscribe to stay updated on our upcoming episodes with industry experts and innovators in the Web3 and Entrepreneurship spaces. Thank you for listening!
