Founder Fridays: Building what matters with Yana Welinder, Kraftful and Anastasia Crew, Notion @Notion
Founder Fridays: Building what matters with Yana Welinder, Kraftful and Anastasia Crew, Notion  @Notion
Uploaded July 2025 | Updated September 2026, 2 weeks ago
Welcome to Founder Fridays - a Notion founder series - where we sit down with builders who’ve been in the trenches to talk shop - product, design, and the real lessons no one puts on a slide deck.

In this episode, Yana Welinder, Co-founder of Kraftful (that was acquired by Amplitude last week), joins Anastasia Crew, Notion’s Global Startups Lead, to share how 50,000+ product teams are using AI to mine user feedback—and why the most successful founders know it’s not just about shipping fast, but listening with intent.

To learn more about how Notion is supporting startups, please visit: https://ntn.so/founderfridays

Timestamps
00:00 Intro
04:22 Finding Product-Market Fit
08:13 Validating the Pivot
12:56 Turning Feedback into Insight
17:43 Running a Lean AI Team
22:38 Advice Block
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Founder Fridays: Building what matters with Yana Welinder, Kraftful and Anastasia Crew, Notion

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