Forecast in FIVE - Amanda Ma, Innovate Marketing Group @UCLAAnderson
Forecast in FIVE - Amanda Ma, Innovate Marketing Group  @UCLAAnderson
Uploaded August 2026 | Updated September 2026, 3 weeks ago
Hosted by Seth Katz, the Forecast in FIVE features brief interviews with executives representing a number of industries where we make an effort to better understand their roles and how they make decisions within their respective organizations.

Amanda Ma is the Founder and CEO of Innovate Marketing Group (IMG), an award-winning event & experiential marketing agency based in Los Angeles. Amanda has built IMG into a leading force in experiential, known for creating culturally relevant moments that translate into measurable business impact. With over 20 years in events and marketing, Amanda has earned recognition on the Inc. 5000, Eventex’s Top 100 Most Influential People globally, and BizBash’s Top 500 in the U.S. She is a #1 Amazon bestselling author, host of the EventUp Podcast, and an active board and advisory member.
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Forecast in FIVE - Amanda Ma, Innovate Marketing Group

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