Uploaded May 2021 | Updated September 2026, 2 hours ago
The Ford F150 Lightning truck is a very conservative, but well-executed design. It’s an electric vehicle, and the main thing that stands out to me about the industrial design is definitely the lightning bolt motif you see throughout the entire vehicle. I think that these jagged chamfers and lines are a really clever way of abstractly expressing the fact that this is an electric truck.
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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
The Ford F150 Lightning truck is a very conservative, but well-executed design. It’s an electric vehicle, and the main thing that stands out to me about the industrial design is definitely the lightning bolt motif you see throughout the entire vehicle. I think that these jagged chamfers and lines are a really clever way of abstractly expressing the fact that this is an electric truck.
Enroll in my online industrial design course, Form Fundamentals: bit.ly/3EYVU3X Learn visual storytelling, design language, and form. Make a killer portfolio and land your dream job: bit.ly/335vsqO
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
