Uploaded August 2016 | Updated September 2026, 3 weeks ago

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Advert aired on NZ television channel TV3 showing where the fluoridation chemicals added to water actually come from.

People complained to the Advertising Standards Authority (ASA) about this advert claiming that if could not be true. However, we provided the evidence that this is actually the truth. None of the complaints against us were upheld.

See fluoridefree.org.nz/16-297-tv-waste-ad-decision-not-upheld to see the complaint, the evidence we provided and the ASA Ruling.