Uploaded December 2025 | Updated September 2026, 1 week ago

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In this exclusive SiGMA TV interview from SiGMA Central Europe 2025 in Rome, Fiorentina D'Amore, CEO in Malta and Senior Director of Business Operations at Blockchain.com, reveals the strategies behind expanding the company's market presence in Europe.

D'Amore discusses the challenges and opportunities in Italy’s emerging crypto market, the importance of education for building trust in digital payments, and the pivotal role of Mika in shaping the future of the industry. With insights into blockchain adoption and crypto wallets, D'Amore shares the key to unlocking Italy's full potential in the digital payments ecosystem.

Video chapters
00:04 — Introduction
00:29 — Blockchain.com in Europe
01:01 — Italy’s Emerging Crypto Market
02:00 — Importance of Education
03:10 — Building Trust in Crypto
04:05 — Italy's Digital Payment Evolution
05:02 — The Role of Mika
06:12 — Future of Crypto in Europe

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